Magna Forecasts 13% Drop in National TV Ad Spending By Jon Lafayette March 26, 2020 National television ad revenue will drop 13% this year, hurt by the coronavirus crisis, according to a newly revised forecast from Magna Global, a huge media buyer. Within the US linear ad sales – consisting of radio, TV, print and out-of-home – are forecast to decrease by 13%, while digital ad sales are predicted to end the year slightly up (+2%), with digital video (+10%) powering the way. The global ad economy will contract 7.2% this year, the worst reduction in worldwide ad spending in recent memory, according to the latest estimates from IPG Mediabrands Magna … IPG Mediabrands has become the first of three major advertising groups to increase its 2019 global advertising forecast—from a prediction of 4.7% growth in December 2018 to 5% today. In its latest report on global advertising market trends, released June 14, 2017, MAGNA forecasts media owners’ net advertising sales to grow by +3.7% to $505 billion in 2017. The MAGNA Intelligence team produces more than 40 annual reports on audience trends, media spend and market demand as well as ad effectiveness. Since 1950, MAGNA forecasts have been the industry's leading source for measuring and forecasting advertising revenues. The go-to-market investment, intelligence, and marketplace innovation resource for IPGMediabrands across all media platforms. Magna Global - Advertising Forecasts - Global Advertising Market | 04/25/2014 1. MAGNA’s quarterly forecasts predicts global and U.S. ad spend for the year ahead. MAGNA ADVERTISING FORECAST -DECEMBER 2020 2/17 mobility. The report follows Magna’s global ad spend forecast in December, which determined that 2020 was not the catastrophe many had predicted, due in large part to the accelerated shift to digital during the pandemic. GroupM and Magna both released global advertising spend forecasts Monday with very different findings. Global linear ad spend plummeted but digital was resilient in 2020, Magna forecast shows Strong U.S. political spending helped stem the industry’s overall decline this year By … 1/13 EMBARGOED UNTIL 12:01 am EST 12/08/2014 Press Contact: Dan Friedman daniel.friedman@mbww.com +1 917 520 1436 MAGNA GLOBAL Forecasts Global Advertising Revenues to Grow by +4.8% to $536 billion in 2015 US, China and Russia Slow Down but Europe … About MAGNA Intelligence • MAGNA Intelligence is a division of MAGNA GLOBAL (IPG Mediabrands), focusing on market research and forecasting. In the unprecedented situation created by the coronavirus outbreak and the economic downturn, MAGNA is revising its media owners net advertising revenue forecasts … The normalized growth rate would be +8.6% if we … Magna Global, on the Other Hand, Raises its Growth Forecast. Television remains the largest linear advertising channel with $149 billion in advertising revenues in 2020. GroupM lowered its ad spend growth forecast for this year from 4.5% to 4.3%, reaching $543 billion. MAGNA GLOBAL ADVERTISING FORECASTS – JUNE 2021 June 13, 2021 // Press Releases GLOBAL ECONOMIC RECOVERY BRINGS RECORD AD MARKET GROWTH. “The marketplace will continue to grow in 2022,” Magna said, estimating a 7 percent gain. There was a time when ad agencies represented an advertiser’s interest when interacting with media sellers to secure time and or space for the conveyance of the advertiser’s messaging. That is 2.3 percentage points above the previous MAGNA forecast (published Dec. 2020) due to a stronger economic outlook, supported by the new stimulus package, well-pacing COVID decline, and a return to normal sports events. MAGNA anticipates ad spend on digital formats (search, video, social, banners, digital audio) to stabilize in the summer and recover in the second half, generating stability or modest growth on a full year basis (+2% to $130 billion). The global ad market will reach $647 billion by 2021 compared to $745 billion in our previous long-term scenario (a -14% decrease)”. Global Forecasts MAGNA’s Global Ad Forecast covers 70 countries and 10+ standard media types. Global linear ad spend shrank by -17.7% to $232.6 billion, marginally worse than expected by MAGNA in the spring (-16%). MAGNA ADVERTISING FORECASTS WINTER UPDATE (December 5, 2016) Digital Media Drives Global Ad Sales to +5.7% Strongest Growth in Six Years, Driven by Social and Search Key Findings In its latest report on the Global Advertising Market, released December 5, 2016, MAGNA reveals strongest growth since 2010, as advertising sales reach $493 billion in “Magna thus reduces its global advertising growth forecast for these three years, from 4.5% per year to 3.5% per year. 27 Apr. That compares to China +10%, Russia +10%, India +15% and the UK +7%. MAGNA forecasts media owners' advertising revenues in the US and around the world through the analysis of media companies' public filings, government reports, trade association data and local market expertise. Magna Global - Advertising Forecasts - Global Advertising Market | 06/22/2015 1. The global ad market will reach $647 billion by 2021 compared to $745 billion in our previous long-term scenario (a 14% decrease),” he said. programmatic). MAGNA thus reduces its global advertising growth forecast for these three years, from +4.5% per year to +3.5% year. Including digital ad sales slightly improves the picture for broadcasters, Magna said. Highlights from MAGNA's Global Advertising Forecast. KEY TAKEAWAYS . For 2022, Magna expects the U.S. ad market to grow 8% to $280 billion. This is a noticeable drop compared to 2016, which reached a record +5.9% growth rate, but one that MAGNA projected in … Magna, which measured 2018 in retrospect, said global ad spend grew by a record 7.2% this year to $552 billion. Global advertising spending will grow by $78bn in 2021 (+14%) to $657 billion, a new all-time high, following a decline of -2.5% in 2020. This content is reserved for 4A’s members only. MAGNA now expects media suppliers’ total linear ad sales to decline by -12% (-20% in the first half, -2.5% in the second half) while digital ad sales will be more resilient at +4% (-2% in the first half, … 1/14 EMBARGOED UNTIL 12:01 am EST 06/22/2015 Press Contact: Dan Friedman daniel.friedman@mbww.com +1 917 520 1436 MAGNA GLOBAL Forecasts Global Advertising Revenues to Grow by +3.9% to $513 billion this Year BRICs and US Slow Down but Europe Recovers … Users can browse and visualize advertising spending data, insights and forecasts for 70 countries, as well as download full MAGNA reports. • We analyze and forecast: net advertising revenues, ad costs and inflation, market profiles, media consumption, technology trends (e.g. MAGNA US Advertising Forecasts – March 2021 March 31, 2021 // Press Releases Faster than Expected Economic Recovery Will Boost Advertising Spending in 2021 . US MARKET: … Magna said the current crisis is unparalleled. That’s 2 percentage points higher than the forecast in March. The U.S. forecast will reach an all-time high of $220 billion. Magna revised estimates forecasts U.S. ad spend to grow by 6.4% reaching $240 billion for 2021. EMBARGOED until Friday, June 14, 12:01 AM EDT PRESS CONTACT: Belle Lenz belle.lenz@mbww.com 718-640-6890 MAGNA GLOBAL ADVERTISING FORECASTS Global Advertising Market Back on Track MAGNA GLOBAL predicts global ad revenues to grow 6% in 2014 Top Stories Media Owners Advertising … The MAGNA Atlas, by MAGNA Intelligence, is an interactive platform to navigate MAGNA's market research on the global advertising market place. Magna slashed its advertising forecast for 2020 as marketers continue to grapple with the coronavirus pandemic. 11 were here. According to MAGNA’s latest report, media owners’ linear advertising revenues decreased by an estimated -18% to $233 billion globally, amidst global economic recession, in line with MAGNA’s spring forecasts (-16%). Magna Global, one of the largest firms responsible for buying and placing advertisements, has revised its forecast for this year and next due … The report is published twice a year (June, December), and is compiled in partnership with hundreds of local experts. Magna Global - Advertising Forecasts - Global Advertising Market | 12/06/2014 1. Advertising revenues dropped 17 percent year-over-year to $46 billion in the second quarter of 2020, according to Magna Global’s latest US advertising forecast.Linear media took a hit as ad sales plummeted 38 percent in Q2, the result of declines in national and local media formats. We utilize our insights, forecasts and strategic relationships to provide clients with a competitive marketplace advantage. The latest MAGNA study of global advertising market trends, reveals that media owners’ advertising revenues decreased by approximately $25 billion in … Digital ad sales will represent more than half of global ad sales for the first time this year: 51% ($304 billion). MAGNA Forecasts Global Ad Market to Grow 5.4% in 2016 • Strongest growth in six years • TV ad sales driven by to stronger pricing and major events • Digital media will surpass TV globally by 2017 Top Stories / Key Findings – Global • Globally, advertising revenues will grow by +5.4% in 2016, to $480 billion, and by +3.1% in 2017. The predicted global ad gain of $78 billion in 2021 follows a decline of 2.5 percent in 2020. Magna Global’s latest advertising forecast will get to $486 billion with 3% growth for 2013 — a slowdown from the 3.9% growth of a year ago. The global advertising market will continue to grow modestly at low single-digit increases through the end of the year — but will spike up to a 6% growth rate next year. If you believe your organization is a 4A’s Member but you still don’t have access, please visit our help section for additional assistance. The ad industry will continue to rebound from the pandemic with record growth in the coming months, IPG Mediabrands' research division Magna predicted in a new report. MAGNA GLOBAL forecasts media owners’ advertising revenues in the US and around the world through financial analyses of media companies’ public … 1 Press Contact: Belle Lenz Belle.lenz@mbww.com 718-640-6890 April 25, 2014 MAGNA GLOBAL’S ADVERTISING FORECASTS US Media Owners Advertising Revenues to increase 6.0% in 2014 Digital Media and Television will capture the bulk of that growth Affordable Care Act and Political Ad Spend … It is accessible online, on tablets, and on smartphones. For more insights, please email us: forecasting@magnaglobal.com Advertising revenues will increase by +6.4% to $240 billion. Will the Media Industry Find Its Way? The centralized resource for IPG Mediabrands | MAGNA is the centralized IPG Mediabrands resource that develops intelligence, investment and innovation strategies for agency teams and clients. While Magna released its forecast report right about the same time as GroupM, its results were quite different. Magna expects in 2021 with a COVID vaccine and the postponed Olympics, the ad global marketplace to rebound. In the unprecedented situation created by the coronavirus outbreak and the economic downturn, MAGNA is revising its media owners net advertising revenue (NAR) forecasts for 2020 and 2021. It details ad spending by media format across 70 different markets, through 2025. And that has forced research firm Magna Global to lower its global advertising revenue forecast for the year to $513 billion, which is growth of 3.9% from 2014 spending levels. The agency’s insight arm Magna has predicted that global advertising revenues will reach US$600 billion in 2019, representing the tenth consecutive year of growth. Magna Global - Advertising Forecasts - Global Advertising Market Back on Track 1. For its part, new MAGNA Global data projects a 4.3% decline in US ad revenue this year and a 7% drop globally. As recently as December, Magna, a unit of Interpublic Group of Cos., previously forecast U.S. ad spending to grow 6.6%. Focusing on the U.S., Magna predicts that the ad spend will grow +3%. 2. The agency forecasts the global ad … Magna, which measured 2018 in retrospect, said global ad spend grew by a record 7.2% this year to $552 billion. MAGNA Global | 7,255 followers on LinkedIn. The agency now expects a 2.8 percent decline in U.S. ad sales this year; it … MAGNA has increased its forecast for media companies’ advertising revenues in 2021. KEY FINDINGS. Tag Archives: MAGNA Global Advertising Forecast. When such cyclical events as the elections and …

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